SMMS: How To Decrease The Cost Of Your Facebook Ads

SMMS #062 - On today's episode of Social Media Marketing School, I am going to be discussing various techniques you can implement to decrease your Facebook Ad spend.

At the end of the day, when it comes to Facebook ads, we are spending our hard-earned money. So, the money we invest in ads we want to see the greatest return on ad spend. By implementing the tips I mention in this episode you'll be able to do just that.

The tips I discuss are as follows:

• Getting specific with your targeting
• Understanding your relevancy score
• Using retargeting ads
• Refreshing your creatives

I hope this episode provides you with some actionable tips so that you can begin to decrease the cost of your Facebook ads and maximize your return on ad spend. 

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