Gap sets up on Roblox, check out CapCut if you make videos from your phone.

Gap is the latest retailer to set itself up inside the MetaVerse.

 

The clothing chain has opened a virtual space inside Roblox although you won’t be able to buy anything.

 

The experience is aimed at teenagers and let’s them hang out at a photo booth and juice bar, there’s also a Style Stage where they’ll be encouraged to show off their style.

 

It seems the plan is to create a positive, fun space for young people in the hope they’ll feel an affinity to the brand and then buy something through the website or in stores.

 

 

If you want to make better videos from your phone - this app might help.

 

It’s called CapCut.

 

There’s a basic free version which is very good - the app was designed by the owners of TikTok and is one of the quickest, simplest platforms I’ve used for creating and editing videos, adding captions, titles and transitions and then exporting to TikTok and other social media channels.

 

It’s on iOS and Android and seems to work very well.

 

And on the subject of video, the Premium Beat blog is asking if holograms might be the future of film making. I think they will have a significant role to play.