How to make research irresistible to the mainstream media

In this episode of the Comsteria podcast, Colin Kelly highlights 3 good examples of corporate communications.

The first, features research into the impact our diet has on life expectancy.

Another involves retailer M+S and their decision to stop stocking formal suits in some of their stores.

We then take a look at a great example of social media engagement from the World Intellectual Property Office.

This audio is taken from a video originally published on the Comsteria YouTube channel.