Mantra Design - Innovate, Buy, or Die! reveals the secrets for the identification of your customers' unmet needs including profitable and lasting innovation solutions. Author Dana Oliver joined Critical Mass Radio to share with the audience the power of innovation leadership for every person out there. His first Mantra Leadership book focused on the application of leadership while combining his 30 years of experience to provide a foundation for easy understanding of methodology and now his second book, Mantra Design is taking it a step further!