Upselling can be an incredibly effective marketing tool in your funnel, allowing you to increase the average order value and obtain additional revenue. When someone becomes a lead, they've already shown interest in your business, but the only way to separate those lookers from buyers is to ask for the sale!

In this episode, Jennie talks about:
🔹What is a Tripwire?
🔹Why Do I Need a Tripwire?
🔹How is a Tripwire Different From a Lead Magnet?
🔹Where and When Should I Offer a Tripwire?
🔹What Types of Products/Services Can you Offer as a Tripwire?
🔹Decide What You Want to Offer as a Tripwire Upsell
🔹Introduce the Tripwire Upsell Offer at the Right Moment
🔹Use Clear Messaging in Your Tripwire
🔹Leverage Urgency and Scarcity in your Tripwire
🔹Use Visual Cues in your Tripwire
🔹Provide Testimonials in your Tripwire
🔹Track the Results of Your Tripwire

Links for the episode

• Schedule a free call with Jennie today! - jennielyon.com/chatwithjennie
• Social Media Workbooks, Checklists & More - jennielyon.com/free-downloads/
• The Ultimate Step-by-Step Website Audit -  jennielyon.com/websiteaudit

Get in touch with Jennie:

• jennielyon.com
• jennie@jennielyon.com
• Book a Free Consultation @ https://jennielyon.com/chatwithjennie
• Listen to the Podcast @ https://podcasts.apple.com/us/podcast/digital-marketing-made-simple-with-jennie-lyon/id1518193466
• Facebook @ https://www.facebook.com/JennieLyonMarketing/
• Instagram @ https://instagram.com/jennielyonmarketing
• Twitter @ https://twitter.com/jennielyon
• LinkedIn @ https://www.linkedin.com/in/jennielyon?trk=author_mini-profile_title
• Pinterest @ https://www.pinterest.com/JennieLyonMarketing/