Welcome back to Season 3 of SGExplained! We're so pumped to be back on this and we started off with a bang, bringing on Althea Lim from Gushcloud to talk about the Influencer Scene in Singapore. Not much is known about it but it shapes so much of Singapore's social media consumption as well as our pop culture. In this episode, we find out what drives the rise of influencer culture, whether there's a career to be made, what the future of it looks like and how all of that affects Singapore's story. We hope this finally provides some insights into a once-fuzzy field.
For the links we've mentioned:

Aspireiq - Evolution of Influencer Marketing
Partipost - Influencer Marketing Landscape
Starngage - Influencer Marketing
Gushcloud - COVID-19 White Paper