Peter Skarzynski- New Rules of Marketing Innovation-Playing to Win
| Peter Skarzynski New Rules of Marketing Innovation |
The go-to-market landscape is undergoing significant transformations, with SMOs and business leaders witnessing the emergence of a new set of marketing-innovation rules. These rules influence how we conceive and develop products, and how we bring them to market; redefine how we advertise and promote our established brands, and how we measure and evaluate the effectiveness of marketing programs. Our expert guide through this changing terrain is Peter Skarzynski, founder and CEO of Strategos with than 20 years of consulting experience.
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