Joining us this week is Dr. Anushka Patchava, Deputy CMO at Vitality. Ever optimistic and clear-sighted, she earned a place among the Top 10 Women in Tech for her work with the UN. Here she shows how a crisis can be faced head-on and used to transform business and drive personalisation for better patient (or customer) experience. The skeleton key which opens a world of opportunity, according to her, is data. Listen in for more insights.