Applying the Values Discipline Strategy Model to launching a new product
This week's show is a very special affair. You're cordially invited to sit in on an invaluable conversation between Gavin and his special guest, Traci Cornelius, the host of hit podcast Women Rockin' Business, as they discuss the best ways in which Traci can maximise the launch of her new venture by using two steps of Gavin's six-step growth model, The Strategy Compass.
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KEY TAKEAWAYS
- Gavin's six-stage model is The Strategy Compass, which is divided into purpose, mind-set, goals, strategy, capability and action and accountability
- Traci's product is made to increase your visibility with confidence. The outcome she is hoping for is a feeling of being comfortably uncomfortable; to make people “camera ready”, and to increase the likelihood of their being able to deliver their company message effectively.
- If people want to build and scale their businesses, then they need to be prepared to put themselves out there. If they are shy or lack confidence, then it's advisable to address the reasons at the root of this, so that they can make their voice heard effectively.
- The Values Discipline states that if you truly want to create value with your product or service, there are three points to play on, but only one at a time:
- Product Leadership
- Operational Excellence
- Customer Intimacy
- Gavin's SCALE mnemonic:
- S - Systems
- C - Cash
- A - Advance
- L - Leadership and Culture
- E - Effectiveness
BEST MOMENTS
‘Visibility is credibility'
‘I'm a gesticulator, too!'
‘The creativity is now flowing'
‘Your model helps with that'
‘What I'm looking for is patterns'
‘I used to be revolutionary. Now I'm evolutionary'
VALUABLE RESOURCES
The Business Mastermind Podcast
Traci Cornelius - https://tracicornelius.com
Women Rockin Business Podcast - https://podcasts.apple.com/gb/podcast/women-rockin-business-podcast/id1458617999
Traci Cornelius Facebook: https://www.facebook.com/TraciCornelius22
Women Rockin Business Facebook: https://www.facebook.com/WomenRockinBusiness
Traci Cornelius Instagram: https://www.instagram.com/TraciCornelius
ABOUT THE GUEST
Traci Cornelius is a Speaker, Business Coach, Mindset Coach and mum to five Girls. Like many, Traci's story is not really a succinct one. It is long with many twists and turns (which is like business and life itself!).
"Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur."
On a professional level, she runs many businesses. On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.
“I discovered exactly where I had gone wrong in my previous businesses. Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”
I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”
–Traci Cornelius
When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!
ABOUT THE HOST
Gavin Preston
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and
high-performance Coach. He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.
Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline
Managers. He is an expert in Business Growth Strategies, Peak Performance
Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership
Development, Team Development & Motivation, Leading Change, Stakeholder
Management, Personal Effectiveness and Behavioural Change.
CONTACT METHOD
Hosted on Acast. See acast.com/privacy for more information.