Managing and Marketing to Millennials with Jason Dorsey: Episode 204 of The Action Catalyst Podcast
Jason Dorsey wrote his first bestselling book at age 18. He’s the most sought-after Millennials and Gen Z researcher and speaker, receiving over 1,000 speaking requests each year. His gift is solving tough generational challenges for companies and leaders through his unique research, results-based consulting, and acclaimed presentations. He delivers practical solutions grounded in research that drive measurable results for clients.
Jason has been featured as a Millennials and generations expert on 60 Minutes, 20/20, The Today Show, The Early Show and over 100 more TV interviews. Adweek calls Jason a “research guru” and The New York Times featured him in its cover story on marketing to Millennials. His repeat clients include industry leaders such as Mercedes-Benz, Four Seasons Hotels, SAS, Wells Fargo, VISA, and many more. Jason has headlined speaking events from India and Egypt to Ireland, Chile, Canada, Norway, and all 50 US states.
Jason is the Co-Founder and Millennials and Gen Z Researcher at The Center for Generational Kinetics. The Center is the premier Millennials and Gen Z research, speaking, and consulting firm with over 150 clients each year. The center invented Generational Context™, a unique approach to solving generational challenges with measurable results.
Jason wrote his first bestselling book at age 18. His latest bestselling book is Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business
Show Highlights:
Millennials are the largest generation in the workforce. - Jason DorseyMillennials will outspend every other generation this year. - Jason DorseyLooking at Millennials gives you the best sneak peek into the future. - Jason DorseyYou have to be able to recruit Millennials who are the right fit. - Jason DorseyWhen it comes to Millennials as buyers, you must recognize they communicate differently. - Jason DorseyMillennials are the #1 generation to refer their friends to a person or business. - Jason DorseyGen Z is going to be the driver for massive change across the workforce and the marketplace. - Jason Dorsey
Learn more from the Center for Generational Kinetics at GenHQ.com
Hear more from Jason at jasondorsey.com
The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!
Jason has been featured as a Millennials and generations expert on 60 Minutes, 20/20, The Today Show, The Early Show and over 100 more TV interviews. Adweek calls Jason a “research guru” and The New York Times featured him in its cover story on marketing to Millennials. His repeat clients include industry leaders such as Mercedes-Benz, Four Seasons Hotels, SAS, Wells Fargo, VISA, and many more. Jason has headlined speaking events from India and Egypt to Ireland, Chile, Canada, Norway, and all 50 US states.
Jason is the Co-Founder and Millennials and Gen Z Researcher at The Center for Generational Kinetics. The Center is the premier Millennials and Gen Z research, speaking, and consulting firm with over 150 clients each year. The center invented Generational Context™, a unique approach to solving generational challenges with measurable results.
Jason wrote his first bestselling book at age 18. His latest bestselling book is Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business
Show Highlights:
Millennials are the largest generation in the workforce. - Jason DorseyMillennials will outspend every other generation this year. - Jason DorseyLooking at Millennials gives you the best sneak peek into the future. - Jason DorseyYou have to be able to recruit Millennials who are the right fit. - Jason DorseyWhen it comes to Millennials as buyers, you must recognize they communicate differently. - Jason DorseyMillennials are the #1 generation to refer their friends to a person or business. - Jason DorseyGen Z is going to be the driver for massive change across the workforce and the marketplace. - Jason Dorsey
Learn more from the Center for Generational Kinetics at GenHQ.com
Hear more from Jason at jasondorsey.com
The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!
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