Get Better Everyday Podcast (Episode 81 - No One Cares What You Want, Focus on the Consumer, Creating a Search Engine for Tires with Timothy Shaffer)
Raised in the midwest, Tim is the CEO & Co-Founder of SearchTires.com, the world's first tire price comparison search tool. However, it was not an overnight success. After conceptualizing the idea in 2009, the first iteration of the business failed in 2013. In that down period Tim learned what not to do - please two masters. After shutting it down and regrouping, Tim came back with a goal of helping the consumer vs the retailer. How did this transform his business? Dive in to find out - Welcome back to the Get Better Everyday Podcast!
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