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62. 3 Things You Are Doing In Your Content That Are Repelling Your Dream Clients

Be you Brand - The Podcast
Be you Brand - The Podcast
Episode • Jan 18, • 28m

Learn the truth behind common content marketing myths and discover how to create a strategy that actually drives conversions. Building on her previous episode about predictable revenue, Ati tackles three myths that could be slowing down your business growth and preventing you from connecting with your audience effectively. She shares practical advice on how to create messaging that not only attracts but also converts your ideal customers. If you’re ready to stop spinning your wheels with content and start seeing real results, this episode is for you.

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 RESOURCES MENTIONED

EPISODE HIGHLIGHTS
  • Successful businesses focus on engaging those who are actively seeking their services.
  • Clear, specific messaging helps attract your ideal clients and avoids confusion.
  • It's important to address your ideal client’s pain points directly, as over-explaining can weaken your content's impact.
  • Instead of chasing clients, create organic conversations that naturally engage your audience.
  • Rather than trying to save everyone, focus on connecting with those who are already seeking help.
KEY TAKEAWAYS
  1. Speak to those actively seeking your solution rather than convincing those who may not be ready.
  2. Be clear and specific about the problems you solve to better connect with your ideal clients.
  3.  Keep your content simple and impactful by focusing on what matters most to your clients.
  4. Shift your energy to creating value that naturally draws in the right clients.
  5. Tailor your message to address your client’s immediate struggles and desires for better results.
QUOTABLE MOMENTS

"Your content should speak to the desires, pain points, and results your audience is seeking—not just their needs." - Ati Grinspun

 

"Stop trying to convince people to work with you. Instead, attract the ones who already align with your solution." - Ati Grinspun

EPISODE TIMESTAMPS

00:00 Introduction to Myth Busting in Content Creation

01:18 Creating Profitable Sales Systems

03:47 Identifying the Right Audience

08:11 The Importance of Specific Messaging

17:30 Focusing on the Right Business Activities

21:44 Understanding Your Ideal Client's Language

23:48 - Closing Thoughts and Preview of Upcoming Events

ABOUT YOUR HOST

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

ABOUT THE SHOW

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.

Show Categories:

  • Entrepreneurship
  • Business
  • Marketing
  • Self Improvement

Core Pillars:

  • Personal Branding
  • Business
  • Mindset
  • Energetics
  • Purpose
  • Life