How to put a price on service design / Dan Mall / Episode #107
When it comes to putting a price tag on service design many people struggle. It can be hard to articulate the value that you create through your work. Therefor many service designers just avoid the topic in general.
What if you would treat the pricing of service design as a design challenge in itself where the goal is to come up with a solution where all parties benefit? The conversation about value, price and money becomes much less uncomfortable!
In this episode. Dan Mall explains how you can do that through an approached called value based pricing.
The things you're going to learn in this episode will not only help you to charge more for your work while at the same time delivering more value for your clients.
--- [ GUIDE ] -—
00:00 Welcome to episode 107
01:40 Who is Dan
03:20 60 second rapid fire
05:40 Why talking about value matters
08:30 Feeling valued
09:30 The stigma around business
11:00 Object value pricing
13:15 The basis of value pricing
15:00 Creating alignment around a goal
18:10 What is important to you
19:10 The dangerous separation between business and design
21:00 Challenger sales
24:10 Setting a benchmark
27:00 Prototyping with numbers
29:45 Giving guarantees
31:40 Pricing experiments
35:20 When do you start charging
38:00 Do this in every sales conversation
40:45 Look for win-wins
42:30 Recommended resources
43:30 Get in touch with Dan
43:55 Final thoughts
--- [ LINKS ] ---
* http://danmall.me/
* https://twitter.com/danmall
* https://www.linkedin.com/in/danmall/
* https://superfriendlydesign.systems/
* https://www.relay.fm/presentable/59
* https://jonathanstark.com/
--- [ BOOKS ] ---
* https://abookapart.com/products/pricing-design
* https://www.winwithoutpitching.com/pricing-creativity/
* Implementing Value Pricing - https://amzn.to/3amGurq
* The Challenger Sale - https://amzn.to/2Dy35W4
* Shark Tales - https://amzn.to/2XRkLmd
--- [ MORE ] ---
Enjoyed the show? Take a look at some of the other episodes.
https://go.servicedesignshow.com/spotify
YOUTUBE
Every episode of the Service Design Show is also available as via the official YouTube channel.
https://go.servicedesignshow.com/youtube
INSTAGRAM
Get an exclusive behind the scenes look of the Show.
https://go.servicedesignshow.com/instagram
--- [ FREE COURSE ] ---
HOW TO EXPLAIN SERVICE DESIGN
Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are!
https://servicedesignshow.com/free-course
What if you would treat the pricing of service design as a design challenge in itself where the goal is to come up with a solution where all parties benefit? The conversation about value, price and money becomes much less uncomfortable!
In this episode. Dan Mall explains how you can do that through an approached called value based pricing.
The things you're going to learn in this episode will not only help you to charge more for your work while at the same time delivering more value for your clients.
--- [ GUIDE ] -—
00:00 Welcome to episode 107
01:40 Who is Dan
03:20 60 second rapid fire
05:40 Why talking about value matters
08:30 Feeling valued
09:30 The stigma around business
11:00 Object value pricing
13:15 The basis of value pricing
15:00 Creating alignment around a goal
18:10 What is important to you
19:10 The dangerous separation between business and design
21:00 Challenger sales
24:10 Setting a benchmark
27:00 Prototyping with numbers
29:45 Giving guarantees
31:40 Pricing experiments
35:20 When do you start charging
38:00 Do this in every sales conversation
40:45 Look for win-wins
42:30 Recommended resources
43:30 Get in touch with Dan
43:55 Final thoughts
--- [ LINKS ] ---
* http://danmall.me/
* https://twitter.com/danmall
* https://www.linkedin.com/in/danmall/
* https://superfriendlydesign.systems/
* https://www.relay.fm/presentable/59
* https://jonathanstark.com/
--- [ BOOKS ] ---
* https://abookapart.com/products/pricing-design
* https://www.winwithoutpitching.com/pricing-creativity/
* Implementing Value Pricing - https://amzn.to/3amGurq
* The Challenger Sale - https://amzn.to/2Dy35W4
* Shark Tales - https://amzn.to/2XRkLmd
--- [ MORE ] ---
Enjoyed the show? Take a look at some of the other episodes.
https://go.servicedesignshow.com/spotify
YOUTUBE
Every episode of the Service Design Show is also available as via the official YouTube channel.
https://go.servicedesignshow.com/youtube
Get an exclusive behind the scenes look of the Show.
https://go.servicedesignshow.com/instagram
--- [ FREE COURSE ] ---
HOW TO EXPLAIN SERVICE DESIGN
Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are!
https://servicedesignshow.com/free-course
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