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Bonus Episode: The Truth About Launching on Kickstarter with Khierstyn Ross

Honest Ecommerce
Honest Ecommerce
Episode • Jun 22, 2023 • 22m

Khierstyn Ross is the founder of Launch and Scale™, an e-commerce digital marketing firm that specializes in fast, early-stage growth for online physical product brands. 

Through Khierstyn’s work, she’s helped launch and scale multiple 7-figure brands such as Jamstack.io, Aberlite.com, CeresChill.com, and many others. 

Khierstyn believes in empowering online product creators to build a business that gives them the freedom to fund and create the lifestyle they want to live on their terms.

In This Conversation We Discuss: 

  • [00:00] Intro
  • [00:58] What Launch and Scale™ does
  • [01:31] Launch and Scale is the question Chase always asks
  • [01:55] How Khierstyn ended up launching her own business
  • [04:47] The crowdfunding landscape is very different today
  • [05:19] From crowdfunding to pre-orders/Shopify launches
  • [05:58] Clarifying that “Kickstarter” means crowdfunding
  • [06:29] Why is product validation important?
  • [07:27] Validate products before crowdfunding
  • [08:23] Product validation: Small runs
  • [09:34] Product validation: VIP programs
  • [10:56] The duality of interviewing podcast hosts
  • [11:21] Shopify vs Kickstarter on product validation
  • [12:04] Weighing in on Shopify and Kickstarter
  • [13:11] The downside of Kickstarter being popular
  • [15:50] Shopify provides a more controlled launch
  • [16:16] Breaking down the expenses on Kickstarter
  • [17:37] You essentially run 2 campaigns on Kickstarter
  • [17:55] If Khierstyn would choose, is it just Shopify?
  • [18:47] Don’t use the Kickstarter model on Shopify
  • [20:13] Kickstarter is viable, just know the risks
  • [20:39] When should you reach out when you have an idea?
  • [21:38] Where to find Khierstyn

Resources:

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