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‘Advertising’s a weird industry’: Wieden+Kennedy’s Neal Arthur on stumbling into a career

The Modern Retail Podcast
The Modern Retail Podcast
Episode • May 17, 2018 • 30m

As managing director of Wieden+Kennedy, Neal Arthur is an independent spirit who grew up as the only black kid in his California neighborhood. At Wieden and Kennedy, his independence found a home. On today’s episode, Arthur talks about stumbling into advertising, and how the independence at Wieden+Kennedy fuels tough creative decisions.