Erilan: Discretion & Sensitivity in eCommerce
A few weeks back, a listener suggested that we record an episode about marketing for sensitive niches.
That sounded like an interesting challenge, so I tweeted about it.
I had assumed that sensitive referred to age-restricted industries like tobacco, cannabis, adult goods, etc.
Instead, we got a far more interesting response from a long-time listener.
He wrote to us:
My mum got breast cancer 10 years ago and had to have a double mastectomy. She lives in rural Australia where access to all the necessary prosthetics and clothing was near impossible. When she got better she asked me about starting a business and I ended up doing all the digital stuff. It was one of my first forays into e-commerce and we've since moved to it to Shopify where it leads its industry in Australia. One of the huge obstacles is the discretion involved.
In today’s episode, we walk through the challenges they’ve faced and the lessons they’ve learned.
Listen now.
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Links Mentioned:
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