Content Marketing and the Customer Experience (Casie Gillette and Jason Barnard)
Casie Gillette talks with Jason Barnard about content marketing
Casie Gillette - Director of Online Marketing at Komarketing – is a digital marketing strategy expert with nearly 20 years of experience, and speaker at top marketing conferences such as SMX, Pubcon and MozCon.
She joined Jason Barnard to discuss the role of technology in Content Marketing and Customer Experience, and how we can use it to better understand our audience.
Casie shares invaluable insights on how to take advantage of the vast amounts of information that Google divulges about our audiences… but also how to stand out and make a difference in our customers’ experience by adding a human aspect.
You will also learn a very effective content creation strategy that most of the companies fail to implement, and much more!
Finally, a bonus: You'll see the coolest dog just chillin' in the background with Casie (the podcast ends when s/he starts eating the table leg ;)
https://www.youtube.com/watch?v=HPFchr_LnW8
In partnership with Wordlift
What you’ll learn from Casie Gillette
00:00 Casie Gillette with Jason Barnard01:18 Casie's Brand SERP03:57 Does technology make Content Marketing and Customer Experience easier?09:42 Identifying the sites ranking the most in your industry for content strategy11:16 Relying on technology vs examining your Brand SERP for audience insights15:32 The importance of the human aspect when understanding your audience21:15 Taking the offline online in your content strategy24:08 What's a good content creation process for a company?30:01 Creating video content35:56 Technology as a vehicle to understanding our audience
Casie Gillette - Director of Online Marketing at Komarketing – is a digital marketing strategy expert with nearly 20 years of experience, and speaker at top marketing conferences such as SMX, Pubcon and MozCon.
She joined Jason Barnard to discuss the role of technology in Content Marketing and Customer Experience, and how we can use it to better understand our audience.
Casie shares invaluable insights on how to take advantage of the vast amounts of information that Google divulges about our audiences… but also how to stand out and make a difference in our customers’ experience by adding a human aspect.
You will also learn a very effective content creation strategy that most of the companies fail to implement, and much more!
Finally, a bonus: You'll see the coolest dog just chillin' in the background with Casie (the podcast ends when s/he starts eating the table leg ;)
https://www.youtube.com/watch?v=HPFchr_LnW8
In partnership with Wordlift
What you’ll learn from Casie Gillette
00:00 Casie Gillette with Jason Barnard01:18 Casie's Brand SERP03:57 Does technology make Content Marketing and Customer Experience easier?09:42 Identifying the sites ranking the most in your industry for content strategy11:16 Relying on technology vs examining your Brand SERP for audience insights15:32 The importance of the human aspect when understanding your audience21:15 Taking the offline online in your content strategy24:08 What's a good content creation process for a company?30:01 Creating video content35:56 Technology as a vehicle to understanding our audience
Activity