One of the pioneers of social media marketing, Jessie Yerxa, joins Matt Lionetti and The Broke Agent to discuss how she built a huge following on Facebook, where she gets most of her leads, and how she went from being in the red to building a seven-figure business.  

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Matt Lionetti: https://www.instagram.com/matt.lionetti/   

The Broke Agent: https://www.instagram.com/thebrokeagent/   

Jessie Yerxa:  https://www.instagram.com/jessieyerxa_yourrealtor/   

Listen and Subscribe:  

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792   

Timestamps:  

00:00–00:42 Intro 

02:39 Jessie’s elevator pitch 

05:47 What did that pushback on FB look like? 

07:08 Was it harder for you to get something going? 

10:05 What did you do to establish trust at a young age? 

12:44 What were the first videos like? 

17:59 Do you think agents need to get back to more traditional marketing? 

25:10 Where do you get most of your business? 

35:34 Walk us through your process of getting leads from social media 

45:58 What did your first year look like? 

49:42 What are you coaching your agents & peers to do during the market shift? 

 #realestatemarketing #socialmediamarketing #socialmediatips