35: Are you only writing copy for people like you? Let's get into the who, not just the how.

People love to buy, but hate to be sold to. And that's why we have to  work super hard to ensure we are doing all kinds of magic behind the scenes to ensure we have copy that is doing everything we need it to do. Resonate, add value, solve problems and that's just for starters! There are a lot of resources out there about how to structure copy but this episode covers something you might not have considered before today. Are you only writing copy for people like you?