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Mike Follett on Hyper-competition in Advertising

Bubble Trouble: Laying Out Inconvenient Truths About How Business and Financial Markets Really Work
Bubble Trouble: Laying Out Inconvenient Truths About How Business and Financial Markets Really Work
Episode • Oct 25, 2021 • 25m
On this episode, we're in conversation with our third special guest, the source of truth and the mad men and women of advertising, Mr. Mike Follett. The point where quantity goes up and quality goes down, we call that hyper competition, and certainly there's a lot of advertising competing for our time

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Bubble Trouble • Mike Follett on Hyper-competition in Advertising • Listen on Fountain