Purpose is a key theme that continues to be so relevant for retailers who are struggling to inspire or retain customers. Having a "reason for being" inspires customers and colleagues. But finding your purpose can be hard. So, purpose expert, James Bolle of PRPSFL, joins Oliver Banks to explore why you need a clear purpose and how to find it.

The post 101: Why Have A Purpose (And How To Find It) appeared first on OB&Co.