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233 | Play Safe Bets But Also Take Risks | with Keith Eshelman

Honest Ecommerce
Honest Ecommerce
Episode • Jul 10, 2023 • 22m

Keith Eshelman is the co-founder & CEO of Parks Project. Parks Project, founded in 2014, came from the idea that we can all do more to support America's parklands. 

In the early days, Keith volunteered at trail days in local national parks—through this, he realized that there was a huge lack of participation from the next generation. 

To change that, he created collections of apparel and accessories that would further connect consumers with parks to raise awareness of the projects taking place daily around the country and give folks a story to wear that supports outdoor conservation.

In This Conversation We Discuss: 

  • [00:00] Intro
  • [01:01] What are Parks Project’s products?
  • [01:33] Where the idea of Parks Project came from
  • [03:00] The progression of Parks Project products 
  • [04:59] Finding customers through organic influence
  • [07:00] Knowing that “We’re onto something”
  • [08:17] Sponsor: Electric Eye electriceye.io/connect
  • [09:13] Sponsor: Sendlane sendlane.com/honest
  • [10:39] Insider perspectives for launching a brand
  • [12:33] Ecom vs wholesale buyers
  • [14:01] The evolution of the brand
  • [15:30] Advice for founders finding product-market fit
  • [17:30] Manage your relationships with your customers
  • [18:39] Getting featured by Fast Company
  • [19:18] There’s still much to do and learn
  • [19:54] The wellness aspect of Parks Project
  • [20:44] Where to find Parks Project
  • [21:08] Keith’s tips when going to parks

Resources:

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