How King’s Hawaiian experienced double-digit growth in the carb-cutting era

Consumers may be cutting carbs, but King’s Hawaiian Bakery is not feeling the pinch. Despite overall declining bread sales, the company has experienced double-digit growth the past few years, said Chad Donvito, chief marketing officer for King’s Hawaiian. In this episode, Mr. Donvito shares how the company invested in a marketing message that embraced the products’ shareable, celebratory nature.