#711: How Obsession, Ingenuity, and Instagram Built a Candle Empire

How does a personal gift idea quickly evolve into a thriving brand? Just ask Annabelle DeGrazio, a former lawyer turned entrepreneur, who joins us today to share her inspiring journey of launching a distinctive candle business from scratch. With no prior experience in candle-making, Annabelle committed to learning every aspect of in-house production to ensure top-tier quality and built a successful business. Her story highlights the power of finding a niche and embracing opportunities as they come, and it's one you won't want to miss! 

Resources:

• Annabelle DeGrazio: Website | Instagram
• Boutique Summit 2025 
• Retail Bootcamp 
• 2025 Boutique Boss Planner  
• Join The Boutique Hub  
• Ashley Alderson: Instagram  
• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube