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No Best Practices: 7 Surprising Split Tests

The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
Episode • Jun 14, 2022 • 48m

Most business owners would agree that data-driven decisions are preferable, so why then are we all overlooking split testing when making design decisions? In this episode, we talk through seven interesting split tests and the implications of their results. With one big caveat: there are no best practices...

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