On this episode, Jodi is chatting with Sonia Awan all about book publicity! The quick and easy breakdown is that marketing is where you’re telling people about yourself and your book, whereas publicity is when other people are talking about it. Sonia shares some tips on how to use your marketing as the basis of content that can be shared as PR. Here are 3 ways Sonia says you can start with your marketing that will lead to PR:

1. Build your online persona / brand
2. Connect to people in your industry, to give them something and get a review back
3. Podcast Tours

They also chat about media training and how that adds value to your brand and reputation. Sonia works with her clients on making sure they’re not only talking about their book or product, but also sharing their story and putting their best face forward.

Head to the Show Notes to meet our guest and download the full transcript!