In this podcast episode, Evan Babins, Experiential Marketing Specialist at Bond Brand Loyalty, discusses his experience producing successful roadshow events in four cities for a software client. The events brought together small- to medium-sized businesses in the accounting and financial services industry.

Babins sheds light on the complexities of planning successful events and the importance of prioritizing attendee needs, data-driven decision-making, and professional adaptability in the ever-changing events landscape.

Here’s what else you’ll hear about in this episode of Event Experience: 

• The importance of focusing on attendee experience by tailoring the event to the attendee's perspective
• Why it’s crucial to collect and analyze data from event registrations and post-event surveys to improve future events
• The power of being open to new experiences, challenges, and feedback — because those who are willing to learn, embrace change, and say yes to opportunities are more likely to succeed in the industry

Mentioned in This Episode

• Bond Brand Loyalty 
• Evan Babins on Instagram 
• Evan Babins on LinkedIn