What started out as a discussion on how to navigate the world of design industry shows and markets turned into an open conversation with Business of Design® member, Catalina Yturralde, about all things design. In additional to learning the benefit of attending markets and best practices for planning your time there, discover how life experiences influence our work as designers.

In this episode we learn:
- attend the market most related to your field of expertise, e.g., KBIS Kitchen and Bathroom
- markets can help you stay on top of new trends
- be confident and ask lots of questions
- prioritize and focus on urgent needs, it’s easy to get distracted and socialize
- sometimes it’s good to go on your own as it forces you to network

It’s time to take control of your business.
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