Recent studies show that user experience leaders compared to laggards realize 3X greater return to investors and 3X greater resilience during downturns. Housing will not be the exception to this trend. If the “house is a system” in building science, “housing is a system” in user experience. Housing professionals have to be prepared to optimize this total homebuyer experience. High-performance is not enough … not nearly enough. This webinar begins that process with the design experience based on lessons-learned from decades of residential architecture experience and work leading national high-performance home programs. The resulting design optimization framework includes five key strategies and 50 best practices for applying them with substantial cost savings. Most importantly, this framework has been intensively researched, vetted, and refined over five years with hundreds of housing industry executives. The goal is not to dogmatically impose one path, but to engage high-performance housing professionals to understand the opportunities to begin their own critical journey to industry leading user exeriences at lower cost.

Learning Objectives:
1. Learn why user experience is the new imperative.
2. Learn what are the five key housing user experiences.
3. Learn 5 strategies with 50 best practices for consistently optimizing the housing design UX.
4. Learn how to customize the housing design framework for your business.

Sam Rashkin has earned an international reputation for his work engaging thousands of homebuilders as national director for ENERGY STAR Certified Home and Chief Architect with the U.S. DOE Building Technologies Office directing Zero Energy Ready Home. Over two-and-a-half million high-performance homes have now been certified under these programs. Through this decades of experience, research, and detailed observations, Sam has learned two things. One, high-performance is a critical must-have for success in the housing industry. Two, high-performance is not nearly enough to meet the new user experience imperative. Sam’s latest work and new book, “Housing 2.0 – A Disruption Survival Guide,” provides the guidance needed for high-performance builders to become industry leaders with a comprehensive framework for optimizing the housing user experience.

Download the first two chapters of Housing 2.0 here: https://www.greenbuildermedia.com/housing-2.0#book