Billionaire Reveals How to Crush Your Big Audacious Goals 🏆🚀 | Founders Club ft. Jesse Itzler

What is the secret sauce to Jesse Itzler’s phenomenal success? His grit? His zen-like focus? Or maybe his utter lack of self-doubt? 

Connect with Founders Club Host Oliver Graf on Instagram: @OliverGraf360

Jesse is a rapper, author, and founder of The 100 Mile Group and Marquis Jets. The 100 Mile group is the brand incubator behind Zico Coconut water. And Marquis Jets, the world’s largest private jet-card company was acquired by Warren Buffet’s NetJets in 2010. Jesse also founded a sports music company that was sold to SFX in 1998. 

In this episode, Itzler joins Oliver to explain how he managed to find success in myriad different businesses. He shares how he managed to pitch his big ideas to some of the biggest corporations and most influential individuals as a young twenty-something with zero business experience. 

Jesse also reveals some of the most valuable life lessons that he learned after he invited the toughest guy he ever met, an ex-SEAL to move in with his wife, Sara Blakely, and their kids. 

This show will be particularly interesting to entrepreneurs and professionals who are looking for some effective ways to UPLEVEL their businesses and lives. We hope you enjoy this show!  

Key Takeaways:

• 02:32 – Jesse signs up with “Delicious Vinyl”

• 03:05 – Performing in front of an unruly crowd at the Georgia Dome

• 05:43 – Is your business low on aggravation and high on rewards?
• 08:16 – How Jesse got into the music industry

• 08:16 – His BIG AH-HA moment: An important, $160,000 lesson
• 11:43 – Jesse starts approaching record labels
• 13:15 – Moves to NYC to make his mark
• 14:10 – The cassette that changed Jesse’s life and landed him his first-ever record deal

• 17:47 – Jesse’s BIG mistake

• 18:42 – Moves back to NYC

• 19:14 – Jesse ventures into sports music

• 19:22 – Song for NY Knicks climbs to #1 on NY Radio 
• 20:18 – Sells his company to SFX

• 20:45 – How I co-founded Marquis Jets, the world’s largest private jet-card company

• 20:45 – The BIG IDEA
• 21:44 – Pitches his business idea to Warren Buffet’s, NetJets
• 24:03 – Sells Marquis Jets to NetJets
• 24:15 – Closing Jennifer Loppez, Ben Affleck, and Matt Damon
• 30:21 – Runs 100-miles for charity

• 31:00 – How I started Zico Coco Water

• 31:48 – Partners with Zico and Coca-Cola

• 32:15 – How to overcome self-doubt and influence people

• 33:19 – Writing an engaging business email
• 35:12 – Power of clean-slate thinking
• 35:34 – Overcoming your fear of being embarrassed
• 36:34 – Funny story about how Jesse met Sarah, his wife
• 38:08 – Self-doubt, your biggest enemy
• 38:25 – How I invited the toughest guy I ever met to move in with my family

• 50:05 – The 40% Rule: How to go from being good to fuck