Paul Orlando has led startup accelerators on three continents.
He runs USC’s on-campus Incubator for businesses founded by students, alumni and faculty and is Adjunct Professor of Entrepreneurship, teaching growth hacking and venture initiation.
He is a former startup founder and was a winner at the TechCrunch Disrupt Hackathon. His book about unit economics is called Growth Units.
In This Conversation We Discuss:
- [00:51] Intro
- [01:47] Paul’s journey on USC
- [05:01] Chase’s interest in the educational field
- [05:37] Tactics change, but strategies don’t
- [07:47] The importance of lifetime value
- [10:38] Sponsor: Electric Eye electriceye.io
- [10:58] Sponsor: Mesa apps.shopify.com/mesa
- [11:41] Sponsor: Gorgias gorgias.grsm.io/honest
- [13:08] Sponsor: BeProfit beprofit.co
- [14:39] Sponsor: Klaviyo klaviyo.com/honest
- [15:26] There are many ways to calculate LTV
- [17:06] Calculating “time of return”
- [19:19] Segmenting CAC and LTV
- [23:03] The relationship between CAC and LTV
- [25:23] Lessons learned from traditional/old brands
- [29:24] The other topics in Paul’s book
- [31:55] Where to buy the Growth Units book
- [32:18] Segmented data for KPIs is the next level
Resources:
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