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Leo Burnett’s Mark Tutssel on applying lessons from sports to advertising

The Modern Retail Podcast
The Modern Retail Podcast
Episode • Apr 19, 2018 • 26m

Mark Tutssel is the executive chairman at Leo Burnett. Early on, he learned to watch people to understand them and the value of their attention. On this episode of Starting Out, Tutssel talks about the cruel yet kind decision of an agency executive in Bristol, England, that led him to London and a lesson he learned in a cab.