#13: Mark Harrison - Founder, The T1 Agency & SponsorshipX
Mark is President & CEO of T1 – one of Canada’s top experiential marketing agencies. He is the definition of an Influencer of Sponsorship Marketing. He has parlayed his passion for meaningful connections, events and helping brands drive business results into a successful business. And he’s never short on opinion.
T1 turns 25 on May 16th. And sponsorshipX – the world class sponsorship marketing conference Mark and his team developed in 2005 – was on this past week in Nashville and end of May in Toronto.
Mark has been Globetrotting over the past couple years, speaking at sponsorship conferences around the world. We discuss the trends he is noticing, the campaigns and properties that have caught his eye. The importance of storytelling. The evolution of sponsorshipX. The benefits and risks of social responsibility campaigns. Mark shares insights into his incredible daily self-assessment plan and gives some powerful career development advice.
T1 turns 25 on May 16th. And sponsorshipX – the world class sponsorship marketing conference Mark and his team developed in 2005 – was on this past week in Nashville and end of May in Toronto.
Mark has been Globetrotting over the past couple years, speaking at sponsorship conferences around the world. We discuss the trends he is noticing, the campaigns and properties that have caught his eye. The importance of storytelling. The evolution of sponsorshipX. The benefits and risks of social responsibility campaigns. Mark shares insights into his incredible daily self-assessment plan and gives some powerful career development advice.
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