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What's the Secret to Nintendo's Success?

Part-Time Genius
Part-Time Genius
Episode • Dec 20, 2017 • 42m

From Nintendo's history with the Yakuza to its dabbling in the seedy motel business, the House of Mario has a much longer and stranger history than most people would guess. Hear what happened when the company tried to make knitting popular; how America's obsession with robots helped them nudge their way into retailers; and why a grabber called the Ultra Hand was the breakthrough the company needed. Featuring Ramsey Yount.

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Part-Time Genius • What's the Secret to Nintendo's Success? • Listen on Fountain