Ben Smith is the co-founder of Semafor, and the author of a brand new book called, ‘Traffic: Genius, Rivalry, And Delusion In The Billion-Dollar Race To Go Viral.’ In this conversation, we talk about the state of the media, what is going right, what is going wrong, what he learned from working at BuzzFeed, Politico, New York Times, and now starting his own media company. 

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