Our expert guest this week is Mark Savant. Mark began podcasting over 5 years ago. People started paying him to help grow their podcasts and Mark Savant Media was born. He offers podcast consulting, launch kits, and production. He also supports podcasters through a private mastermind community.

Takeaways:

• Mark made a "Big Mistake" that many new podcasters make: He chose a clever name rather than a clear name “Acti-Dad” impossible to find - We talked about this in episode 6- Choosing Your Podcast Name with Clarity & Purpose 
• Mark really showed us the "Power of the Pivot"- it is all about listening to your audience and not don’t get married to your first idea. Instead, learn from your first idea.
• When Mark came up with his new podcast name he used SEO to come up with a searchable podcast name- (SEO=Search Engine Optimization)-
• SEO is what drives the internet & social media- ideal: when someone types in a topic your show shows up in the search Ask yourself, "The audience I speak to- what are they searching for?" Put those words in show name, title, transcription, discussion
• Practical tips tools to use:

1. google type in search bar- will auto populate terms
2. google keyword planner
3. answerthepublic.com
4. Instagram #

You can find Mark at https://www.marksavantmedia.com/

IG: @marksavantmedia

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Produced by: KaSa Media Productions

Edited by: David Sais (aka The Sexy Sound Guy)