Episode 8:5 Jayne Sallerson with Charter Senior Living on Getting Out of the Ivory Tower

As Partner and COO of Charter Senior Living, Jayne oversees 41 communities in seven states. Find out why the company nearly doubled in size in 5 months, and how a flat organization structure allows closer connection to associates, residents, and families.

About Jayne

Jayne Sallerson, a seasoned veteran in the senior living industry, is an investor, partner, and Chief Operating Officer at Charter Senior Living. For the past 25 years, she has served in various senior management roles for both large and small senior living organizations—exposing her to over 750 communities throughout the United States. She has developed and executed sales and operational infrastructures where the net result has been increased revenue, reduced expenses, and improved NOI. Her unique blend of sales and operations experience allows for a balanced approach of driving NOI while keeping customer and employee satisfaction at the core of operating strategies.

Jayne spent seven years as Executive Vice President of Sales and Marketing for Emeritus Senior Living prior to the Brookdale merger. She also has experience in software platforms specifically designed for senior housing. Jayne helped launch and was COO of Sherpa CRM, a first of kind CRM built to integrate empathy with sales. She is well-recognized within the senior housing industry and is a frequent presenter on a variety of topics for major national senior living conferences.

Key Takeaways

• Multiple management layers can disconnect corporate from the communities and the residents. Corporate exists to serve the field, not the other way around.
• Recruitment and retention are a challenge industry-wide, along with continued wage pressure.
• More attention is being paid to mental health. Burnout and COVID-19 fatigue are epidemic all the way to the top. Executive Directors are working extra hours, filling in shifts and working weekends.