How to Start a Business in a Saturated Market With Satine Phoenix

Episode • Oct 25, 2023 • 47m

When a market becomes swamped with similar products and services, standing out from the competition is the only way to keep your business at the top of customers’ minds. So, how do you build a business that will succeed in a saturated market?

I'm discussing that with Satine Phoenix, my fellow Dungeons & Dragons enthusiast. We talk about breaking into a saturated market, the five levels of market awareness, creating products that your community will love, pricing your products, and a lot more! Listen as we present examples based on products we have grown to love.

If you want to break through a saturated market and have fun, join us in today's episode of SMART Businesses Do THIS!

About the Guest:

Satine Phoenix is an artist, author, creative consultant, public speaker, game designer, and story coach. She has also earned the title “The Queen of D&D” because she constantly promoted the game.

“Smart Businesses know their community and love being a part of that community.”

- Satine Phoenix

In This Episode:

- Who is Satine Phoenix?

- How did Satine stumble upon making money in the market that she's in?

- What shift allowed Satine to do things intentionally rather than accidentally?

- Developing systems and processes for your business

- How to stand out in the middle of a saturated market

- Pricing your products and services in a way that values your time, expertise, and the exquisite customer experience you provide

- The five stages of awareness in marketing

- The easiest way to find your niche and expand your reach

- What makes Satine fall in love with a product?