Founder and CEO of the Chicago based marketing and communications
firm Arment Dietrich, Gini Dietrich joined the program to talk about how
middle market companies can use technology and digital communications
to drive sales in a businesses. Gini also talks about the motivation
behind her blog Spin Sucks.





Ron Ashkenas, Senior Partner at Schaffer Consulting joined the show to discuss how his firm is helping
CEO's and businesses leaders of middle market companies achieve rapid
results.