It is the founding cornerstone of every organization... the mission statement. It outlines what the organization is all about and needs to be constantly and cheerfully pursued by every member of that organization. One of the measures of success in regards to advancing this mission is the process of beating the budget with improved revenue. Not only does this show that you can execute the mission throughout the year with excellence, but it also enables the ability to take it even further, or at the very least, weather difficult times more easily rather than potentially having to sacrifice on mission pursuit while mired in survival mode. How are you advancing your mission?