ROI: The Most Important Ratio In Investing | Value Investor Chatter | #109

Do you know what the most important ratio in investing is? It's not price to earnings, or dividend yield. It's return on investment, or ROI for short. In this video, we explain what ROI is and how you can use it to make better investment decisions.

Episode Outline

(00:00) Introduction

(03:03) What is Return on Capital?

(09:36) The Rate of Return: The Most Important Metric

(11:21) McDonald's

(14:23) What are some thing to keep in mind when using these metrics?

(16:28) Return on Capital

(20:09) Equity Analysis

(24:27) Conclusion

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