Jennie Lyon shares strategies to maximize your digital marketing budget during the holiday season. She provides actionable insights to help you allocate resources effectively and achieve a higher return on investment (ROI).
In This Episode, Jennie Discusses:
- Prioritizing Your Winning Promotions: Focus on campaigns that have historically performed well to ensure optimal use of your budget.
- Investing in Retargeting Campaigns: Re-engage previous visitors and customers to boost conversions.
- Using Social Media to Your Advantage: Leverage platforms where your audience is most active to increase engagement.
- Leveraging Your Email List: Utilize email marketing to reach your subscribers with personalized holiday offers.
- Diversifying Your Content Marketing: Create various content types to appeal to different segments of your audience.
- Doubling Down on Conversion Rate Optimization (CRO): Enhance your website and landing pages to improve conversion rates.
- Utilizing a Digital Marketing Expert: Consider consulting with a professional to refine your strategies and execution.
Timestamps:
- 00:00:00: Introduction to maximizing your digital marketing budget for the holiday season.
- 00:03:45: Prioritizing your winning promotions.
- 00:08:20: Investing in retargeting campaigns.
- 00:12:10: Using social media to your advantage.
- 00:17:05: Leveraging your email list.
- 00:22:30: Diversifying your content marketing.
- 00:27:15: Doubling down on conversion rate optimization (CRO).
- 00:32:00: Utilizing a digital marketing expert.
Resources Mentioned:
Connect with Jennie Lyon:
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