Jennie Lyon shares strategies to maximize your digital marketing budget during the holiday season. She provides actionable insights to help you allocate resources effectively and achieve a higher return on investment (ROI).

In This Episode, Jennie Discusses:

• Prioritizing Your Winning Promotions: Focus on campaigns that have historically performed well to ensure optimal use of your budget.
• Investing in Retargeting Campaigns: Re-engage previous visitors and customers to boost conversions.
• Using Social Media to Your Advantage: Leverage platforms where your audience is most active to increase engagement.
• Leveraging Your Email List: Utilize email marketing to reach your subscribers with personalized holiday offers.
• Diversifying Your Content Marketing: Create various content types to appeal to different segments of your audience.
• Doubling Down on Conversion Rate Optimization (CRO): Enhance your website and landing pages to improve conversion rates.
• Utilizing a Digital Marketing Expert: Consider consulting with a professional to refine your strategies and execution.

Timestamps:

• 00:00:00: Introduction to maximizing your digital marketing budget for the holiday season.
• 00:03:45: Prioritizing your winning promotions.
• 00:08:20: Investing in retargeting campaigns.
• 00:12:10: Using social media to your advantage.
• 00:17:05: Leveraging your email list.
• 00:22:30: Diversifying your content marketing.
• 00:27:15: Doubling down on conversion rate optimization (CRO).
• 00:32:00: Utilizing a digital marketing expert.

Resources Mentioned:

• Marketing Office Hours - https://jennielyon.com/marketing-office-hours
• Discover Your Digital Marketing Success Path - https://jennielyon.com/success-path
• How to Use Our Digital Marketing Team - https://jennielyon.com/our-team
• Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie

Connect with Jennie Lyon:

• Free Consultation: https://jennielyon.com/chatwithjennie
• Website: https://jennielyon.com
• Instagram: https://instagram.com/jennielyonmarketing
• LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title

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