avatar

#211 - How To Maximize Your Digital Marketing Budget for the Holiday Season

Digital Marketing Made Simple with Jennie Lyon
Digital Marketing Made Simple with Jennie Lyon
Episode • Nov 19, 2024 • 14m

Jennie Lyon shares strategies to maximize your digital marketing budget during the holiday season. She provides actionable insights to help you allocate resources effectively and achieve a higher return on investment (ROI).


In This Episode, Jennie Discusses:

  • Prioritizing Your Winning Promotions: Focus on campaigns that have historically performed well to ensure optimal use of your budget.
  • Investing in Retargeting Campaigns: Re-engage previous visitors and customers to boost conversions.
  • Using Social Media to Your Advantage: Leverage platforms where your audience is most active to increase engagement.
  • Leveraging Your Email List: Utilize email marketing to reach your subscribers with personalized holiday offers.
  • Diversifying Your Content Marketing: Create various content types to appeal to different segments of your audience.
  • Doubling Down on Conversion Rate Optimization (CRO): Enhance your website and landing pages to improve conversion rates.
  • Utilizing a Digital Marketing Expert: Consider consulting with a professional to refine your strategies and execution.

Timestamps:

  • 00:00:00: Introduction to maximizing your digital marketing budget for the holiday season.
  • 00:03:45: Prioritizing your winning promotions.
  • 00:08:20: Investing in retargeting campaigns.
  • 00:12:10: Using social media to your advantage.
  • 00:17:05: Leveraging your email list.
  • 00:22:30: Diversifying your content marketing.
  • 00:27:15: Doubling down on conversion rate optimization (CRO).
  • 00:32:00: Utilizing a digital marketing expert.

Resources Mentioned:

Connect with Jennie Lyon:

Subscribe & Leave a Review:

If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.