People post pandemic want an experience. Have you heard that before? But what kind of experience do they want? 

This isn't an industry where the margins allow for a lot of trial and error so I reached out to Michael Dorf, the founder of City Winery.

Michael has created the perfect experience for his target market blending an elevated food menu with an in house winery and live entertainment. It's exactly what his customers want and today he's going to unpack how you can use the same formula to find out exactly what your customers want.

For more on City Winery visit https://www.citywinery.com/

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

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