#27: Dr. Norm O'Reilly on the Canadian Sponsorship Landscape

Gavin is joined by Dr. Norm O'Reilly. Dr. O’Reilly is a professor at the University of Guelph and one of the leading scholars in the business of sports. He is co-author of the Canadian Sponsorship Landscape Study, now in its 14th edition. We discuss Norm's journey, the CSLS and the impact of COVID-19 on the sports and sponsorship industries.