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SMMS: How The Instagram Algorithm Works In 2020

Social Media Marketing School
Social Media Marketing School
Episode • Jul 15, 2020 • 18m

SMMS #021 - On today's episode of Social Media Marketing School, I will be answering the most common question when it comes to Instagram - How does the Instagram algorithm work?

In short, the algorithm relies on 3 primary ranking signals, all of which I discuss on the episode:

  • Relationship
  • Interest
  • Timeliness

And, the feed ranking relies on 4 key engagement factors:

  • Likes
  • Comments
  • Shares
  • Views

How do you achieve all of the above? Don't worry, I also provide some key tips on how you can work with the Instagram algorithm to ensure your content is getting the maximum amount of eyeballs!

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Social Media Marketing School • SMMS: How The Instagram Algorithm Works In 2020 • Listen on Fountain