FMCG brands typically lack real insight and data on their customers.  Having traditionally sold their product via retailers and market places they have relied on mass marketing and retailer customers to do this for them.

As we move into a world where consumers want more relevant and engaging relationships with brands, FMCG brands not only have an opportunity to step into this space but understand their audience better.

With social media is a logical step for brands to do this, Somya and Lynsey chat through the challenges, opportunities, examples, and how to utilise social media advertising to help overcome this challenge.