This week as part of #fightermonth, I’m talking to George Kambosos, the professional lightweight boxer currently ranked number 3 in the world, who’s swift rise towards world level has been phenomenal. George started out boxing as a kid in high school as a way to build his confidence in the face of bullying. His aptitude and passion for the sport quickly led to him having hundreds of fights and multiple national and international tournaments.

Earlier this year George started his business ‘Ferocious Promotion,’ signing and managing young fighters with the goal to negotiate a bigger percentage for the fighter. I ask George how he put together the strategy to get to fighting the biggest names in the boxing world today, and why having a thorough understanding of what fighters go through is so important to the success of his business.

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