Ep.152 I Deciding to Quit Drinking: A Life-Changing Switch to Non-Alcoholic Craft Beer with Joe Chura
Why drink non-alcoholic beer if I don’t have a drinking problem? Why are the most intentional people making the switch?
Joe Chura, Founder of Go Brewing, shares his experience with alcohol and how it led to founding a non-alcoholic craft beer company with his wife. From starting in his garage and taking regular, incremental risks along the way, he’s built his latest business dream from the ground up.
KEY TOPICS
Why people don’t want to claim a “drinking problem.”
Joe and Heather’s decision to start a non-alcoholic brewing company.
Making business decisions that prioritize quality over ease.
Taking regular, incremental risks within your business.
Recognizing the time to say “no” to new opportunities and ideas.
CHAPTERS
00:00 Mission of Decidedly
00:44 4th of July Recap
4:45 Deciding to Stop Drinking
11:41 Non-Alcoholic Beer Changed My Life
14:26 Starting a Non-Alcoholic Brewing Company
16:23 “I don’t have a drinking problem”
19:37 The Stigma Surrounding Alcoholism
25:24 The Growing Demand for Non-Alcoholic Beer
31:08 The Process of Brewing Non-Alcoholic Beer
32:33 Prioritizing Quality of the Product
35:19 Regulatory Loopholes
43:04 Knowing What’s Next for Your Business
50:29 Taking Incremental Risks with Your Business
52:53 It’s OK for Your Dreams to Change
1:00:28 Decision-Making Tip for Business Owners
1:02:48 Key Takeaways
1:04:21 Producer Closing
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Thank you to Shelby Peterson of Transcend Media for editing and post-production of the Decidedly podcast.
SANGER’S BOOK: A Life Rich with Significance: Transforming Your Wealth to Meaningful Impact
SHAWN’S BOOK: Plateau Jumping: What to Change When Change Is What You Want
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CONNECT WITH JOE CHURA
Website: https://gobrewing.com/
Instagram: @gobrewing
LinkedIn: https://www.linkedin.com/in/joechura/
Ep.32 I Joe Chura I Deciding You’re Not Almost There: The Journey of Selling a Business: https://open.spotify.com/episode/4gNIL46TUbTZAKGSLeSvui?si=IfHhsgvPQAi6xgkxF7IZ0Q
Drinking was always part of Joe Chura's family life. As a teenager, he drank sporadically, sometimes just once a week, other times six or seven in a night, but never considered it a problem. That changed in his 40s during COVID. Joe and his wife, Heather, drank more, made poor dietary choices, and formed unhealthy habits to cope with the pandemic. Eventually, their health metrics indicated a change was needed.
One hungover day, they pledged to stop drinking for 75 days. Initially tough, Joe's cravings gradually subsided. Some nights, though, he still craved a beer, leading him to non-alcoholic options that satisfied him.
As the world reopened, Joe and Heather struggled to maintain their new habits in social settings dominated by alcohol. They enjoyed bars but missed non-alcoholic options. This sparked the idea of Go Brewing: non-alcoholic and low-alcohol beer with a taproom featuring great music and entertainment.
In less than 18 months, Joe and Heather built an incredible team, created numerous recipes, and collaborated with top brewers and consultants. Now, they've opened their doors both online and at their taproom.