The term "gold digger"—referring to a woman or man who pursues a romantic relationship primarily for its material benefits, entering into a quid pro quo, more-or-less equal exchange of relationship for money or gifts—is prevalent in pop culture and media. It is the name of a hit 2005 song recorded by rapper Kanye West. The internet offers material including advice on how to become a gold digger; advice on how to avoid one; and rosters of famous gold diggers. The gold digger is also a prominent archetype in literary fiction.