Everything You’ve Wanted to Know About Transforming Culture with Brian Brockman, VP of Communications, US & Canada at Nissan Motor Corporation
This episode features an interview with Brian Brockman, VP of Communications, US & Canada at Nissan Motor Corporation. At Nissan, Brian is responsible for telling the brand’s transformation story, protecting company reputation, and promoting strong product messages to both internal and external audiences. Previously, he served as the Director of Communications where he led efforts around new vehicle launches, product lifecycle, and regional operations.
In this episode, Amanda sits down with Brian to discuss transforming work culture, crafting an equitable employee experience, and how internal and external communications can flow together.
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“Once you get people moving with you, they will work, they will get things done side by side. When you see things that work, keep leaning into it, keep using that, keep trying to use that to motivate people. The other thing is it's very easy to get caught up in the challenges that are there, the little setbacks. Things that happen that don't go as well as you plan. Recognize that. Celebrate failures for what they are. And when you do acknowledge it, learn from it, and then move forward, and then celebrate your wins. Celebrate what you learn and use that to rally people. Use that for recognition. While you're doing this transformation, don't lose track of having a culture of recognition and understanding that it's people that are going to drive the success. It's people who are going to drive the transformation.” – Brian Brockman
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Episode Timestamps:
*(02:12): Brian explains Nissan Next
*(10:19): Segment: Story Time
*(12:21): How Brian makes internal and external communications work together
*(16:06): Segment: Getting Tactical
*(16:26): How to successfully transform culture
*(25:25): Segment: Asking For a Friend
*(28:20): How to get skeptics to buy-in on culture transformation
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Links:
Connect with Brian on LinkedIn